-| the play concept |-

|meet Russell|

he connects

spirituality to





A highly personalized approach to group coaching, coming to your high-rise residence.

Choose a date and time. Specify what you are working on. Confirm. That’s it!

Roberto Matteo Photography-83.jpg


As an intuitive coach, Russell also employs positive psychology and design thinking to structure his coaching.  When people operate from a meaningful and purposeful place, positive emotions and experiences directly alter perspective and outlook. Designing a lasting lifestyle that creates excitement, optimism and abundance in multitudes.  On his downtime, he loves to cook, taste (gulp) interesting wines, dance parties, performance arts and live music, nature documentaries narrated by David Attenborough, rooftop sunsets and walking his friend’s dogs.


‘Play’ is the ultimate state of being in life.  Children play with vivid imagination and belief when their foundational needs are met, when they feel safe, and confident to express themselves.  Adulthood seems to rob those elements that make life wonderful.  So The Play Concept is teaching people how to efficiently attain their foundational needs, embrace confidence, self-love, respect and esteem, to re-enter a world with wonder where people create synergistically.  The result is a more inclusive, dynamic and empowering community, one person at a time.


Our society is deadening our potential through social media, binge-watching tv, and overwhelm with politics.  The nuances of in-person connection is diminishing. And with it the community, resources, friendships and partnerships that bolster us.  Depression, anxiety, social ineptness, and isolation are rampant, especially in people who live alone or recently transplanted.  Coaching provides the support, guidance, awareness, and perspectives that emboldens the power of self-starting. To remember how powerful our agency is for our potential, so that we can create sensational lifestyles.  



A.M Group Coaching events intend on starting your day with great focus, productivity and full determination towards how you are working towards your potential.

Each event is curated by submissions from attendees prior, with topics/subjects that you expect Russell to cover.

Following a Q&A to clarify, refine, and assert deeper, more personal meaning and understanding.

Wrap up with a short and sweet guided meditation to seal the work in at the most fractal levels. (45 - 60mins, 6x person max).


P.M group coaching events intend on illuminating and addressing aspects of yourself that may be slightly fractured or neglected and provide insight, guidance and practical healing methods.

This includes moving forward from trauma, sexual identity and repression, personal healing and self-care, character coaching, emotional agility and intelligence, empowerment, designing lifestyle, and attainability of abundance. 

Submit your requests for topics to be covered prior to your confirmation.  (60 - 75mins, 6x person max).


It wouldn’t be The Play Concept, if PLAY wasn’t involved! 

Assembling a community of wonderful people calls for times to be silly, curious, daring, brave and free. 

Events considered but not limited to:  happy-hours, brunches and dinners, boutique fitness classes, live music performances, watching/playing sports, tv/movie showings and more. 

There’s always something to do, it’s more fun to share those experiences with others.  (60 - 120mins, 5x person max).




Individual coaching programs are incredibly powerful when you are trying to achieve personal, spiritual, and professional success.

As an intuitive coach, Russell employs his entirety to create your dashboard of where you are today, and guides you through your process with tact, grace, and power.

Each program is bespoke to the client, with full confidentiality.  

60min, virtual/mobile/in-person sessions are thorough and comprehensive.

30min, virtual/mobile sessions are optimal for consistent accountability and follow-up coaching.

This program is meant to cultivate and maintain a powerful working relationship.  The results are profound. This is a process of true personal mastery, where all skills are transferable, demanding transformation.




|Time to book|

Step 1: Confirm which event/session time works best for you.

Step 2: Checkout via PayPal, then choose Venmo and complete. That’s it!



This experience is meant to be highly personal, with great depth and accuracy for how I can best serve you.

Please reach out directly with any questions about my method + service.

If you prefer a call back, please provide a mobile number.


All coaching services and communication, email or otherwise, delivered by Russell Bui of The Play Concept, (your “Coach”),  as well as information set forth on this website (theplayconcept.com) are meant to help you identify the areas in your life and in your thinking that may be standing in your way. However, coaching is not professional mental health care or medical care. If you feel psychologically stressed to the point that it is interfering with your ability to function, please have the courage to seek the help you need in the form of a professional counselor. Coaching may augment your therapy, but the work of coaching is meant to be done when major emotional and psychological wounds are already healing or healed.

In that spirit, by purchasing coaching services from your Coach, you confirm that you have read and agree to each statement and that you wish to proceed:

  • I understand that the coaching services I will be receiving from my Coach are not offered as a substitute for professional mental health care or medical care and are not intended to diagnose, treat or cure any mental health or medical conditions. I also understand that my Coach is not acting as a mental health counselor or a medical professional.

  • I understand that coaching is, at present, an unregulated industry and that my Coach is not licensed by the State of California or any other state.  I also understand that for all legal purposes, the services provided by my Coach will be considered to be provided in the State of California.

  • I understand and agree that I am fully responsible for my well-being during my coaching sessions, and subsequently, including my choices and decisions.

  • I understand that coaching is not a substitute for counseling, psychotherapy, psychoanalysis, mental health care or substance abuse treatment, and I will not use it in place of any form of therapy.

  • I understand that all comments and ideas offered by my Coach are solely for the purpose of aiding me in achieving my defined goals. I have the ability to give my informed consent, and hereby give such consent to my coach to assist me in achieving such goals.

  • I understand that to the extent our work together involves career or business, my Coach is not promising outcomes included but not limited to increased clientelle, profitability and or business success.

  • I understand that my Coach will protect my information as confidential unless I state otherwise in writing. If I report child, elder abuse or neglect or threaten to harm myself or someone else, I understand that necessary actions will be taken and my confidentiality agreement limited in this capacity. Furthermore, if my Coach is ordered by a court to provide information or to testify, she will do so to the extent the law requires.

  • I understand that the use of technology is not always secure and I accept the risks of confidentiality in the use of email, text, phone, Skype and other technology.

  • I hereby release, waive, acquit and forever discharge my Coach, any agents, successors, assigns, personal representatives, executors, heirs and employees from every claim, suit action, demand or right to compensation for damages I may claim to have or that I may have arising out of acts or omissions by myself or by my Coach as a result of the advice given by my Coach or otherwise resulting from the coaching relationship contemplated by this agreement. I further declare and represent that no promise, inducement or agreement not expressed in this agreement has been made to me to sign this agreement. This agreement shall bind my heirs, executors, personal representatives, successors, assigns, and agents.