-| the play concept |-

|meet Russell|

he connects

spirituality to





A highly personalized approach to group coaching for Downtown, San Diego.

Choose a date and time. Specify what you are working on. Confirm. That’s it!

Roberto Matteo Photography-83.jpg


As an intuitive coach, Russell also employs positive psychology and design thinking to structure his coaching.  When people operate from a meaningful and purposeful place, positive emotions and experiences directly alter perspective and outlook. Designing a lasting lifestyle that creates excitement, optimism and abundance in multitudes.  On his downtime, he loves to cook, taste (gulp) interesting wines, dance parties, performance arts and live music, nature documentaries narrated by David Attenborough, rooftop sunsets and walking his friend’s dogs.


‘Play’ is the ultimate state of being in life.  Children play with vivid imagination and belief when their foundational needs are met, when they feel safe, and confident to express themselves.  Adulthood seems to rob those elements that make life wonderful.  So The Play Concept is teaching people how to efficiently attain their foundational needs, embrace confidence, self-love, respect and esteem, to re-enter a world with wonder where people create synergistically.  The result is a more inclusive, dynamic and empowering community, one person at a time.


Our society is deadening our potential through social media, binge-watching tv, and overwhelm with politics.  The nuances of in-person connection is diminishing. And with it the community, resources, friendships and partnerships that bolster us.  Depression, anxiety, social ineptness, and isolation are rampant, especially in people who live alone or recently transplanted.  Coaching provides the support, guidance, awareness, and perspectives that emboldens the power of self-starting. To remember how powerful our agency is for our potential, so that we can create sensational lifestyles.  



A.M Group Coaching events intend on starting your day with great focus, productivity and full determination towards how you are working towards your potential.

Each event is curated by submissions from attendees prior, with topics/subjects that you expect Russell to cover.

Following a Q&A to clarify, refine, and assert deeper, more personal meaning and understanding.

Wrap up with a short and sweet guided meditation to seal the work in at the most fractal levels. (60mins in person or with Zoom, 4x person max).


P.M group coaching events intend on illuminating and addressing aspects of yourself that may be slightly fractured or neglected and provide insight, guidance and practical healing methods.

This includes moving forward from trauma, sexual identity and repression, personal healing and self-care, character coaching, emotional agility and intelligence, empowerment, designing lifestyle, and attainability of abundance. 

Submit your requests for topics to be covered prior to your confirmation.  (60mins, 4x person max).


It wouldn’t be The Play Concept, if PLAY wasn’t involved! 

Assembling a community of wonderful people calls for times to be silly, curious, daring, brave and free. 

Events considered but not limited to:  happy-hours, brunches and dinners, boutique fitness classes, live music performances, watching/playing sports, tv/movie showings and more. 

There’s always something to do, it’s more fun to share those experiences with others.  (60 - 120mins, 4x person max).




Individual coaching programs are incredibly powerful when you are trying to achieve personal, spiritual, and professional success.

As an intuitive coach, Russell employs his entirety to create your dashboard of where you are today, and guides you through your process with tact, grace, and power.

Each program is bespoke to the client, with full confidentiality.  

60min, virtual/mobile/in-person sessions are thorough and comprehensive.

30min, virtual/mobile sessions are optimal for consistent accountability and follow-up coaching.

This program is meant to cultivate and maintain a powerful working relationship.  The results are profound. This is a process of true personal mastery, where all skills are transferable, demanding transformation.




|Time to book|

Step 1: Confirm which event location/session time works best for you.

Step 2: Upon arrival of an event, or starting private session, Venmo @theplayconcept.

Step 3: That’s it!



This experience is meant to be highly personalized, with great depth and accuracy for how I can best serve you.

If you are interested in an event, but a date/time does not work for you, or you would like to form your own group event, let me know and I will accommodate.

All questions and feedback are welcomed and greatly appreciated.

If you prefer a call back, please provide a mobile number.